This evening I filled out a market research survey for a magazine that I have – until recently – subscribed to. As part of my on-going mission to simplify my life, I’ve let the subscription lapse but the allure of a prize draw for completing the survey encouraged me to enter (I’ve already planned how to use the winnings should I be lucky; am in an outfit panic having been asked to step in as someone’s ‘plus one’ in August).
The survey was quite open about their efforts to attract advertisers; the questions were about watches & jewellery. I own a fair few watches & a lot of jewellery (albeit all of the costume variety!) so I thought it’d be simple enough to complete. Au contraire! I struggled to answer many of the questions according to the categories laid out & found myself entering ‘other’ over & over. My dream watch, for example, wasn’t Rolex or Breitling or Patek Phillipe; it’s a 1920s cocktail watch – & there was no appropriate category for this.
Post-survey, I went to the pub with two friends. The conversation – as is often the case in their company – turned to music. They humour me by answering my questions about who bands are, what music they play & so on, but I never get any nearer to knowing what they’re on about. The music they like is off the beaten track. The music I like isn’t exactly in the current hit parade. Even so, n’er the twain shall meet.
Not quite fitting in with other people’s categories; not really able to tick any of the boxes provided. Sometimes a life of one’s own can seem like a life alone. But that’s not necessarily a bad thing. I hope.