How Pinterest has changed my life (or at least been super useful for work)

How Pinterest has changed my life (or at least been super useful for work)

Are you on Pinterest?

If so, how do you use it? As the ultimate time suck, spending whole evenings pinning first birthday party décor schemes (even though you don’t have children) and searching for inspirational quotes (because that’s easier than actually getting on with the task you’re dreading)?

Or in a professional capacity, driving traffic to your blog and sales to your funnel?

As you may be able to guess, I don’t use Pinterest for the latter. But some folks, such as Sarah Von Bargen of the Yes and Yes blog, do so with huge success.

I don’t use Pinterest for the former either. Well, not much. I did once end up down a rabbit hole about Turkey Cake (even though I don’t celebrate Thanksgiving).

How Pinterest has changed my life (or at least been super useful for work)

However, I do use Pinterest a lot – pretty much daily, in fact.

I use it as a pin-board.

It’s hardly revolutionary, I know. The name of the platform suggests that’s what it’s there for.

However I don’t pin a huge amount of content from within Pinterest. The majority of what I add to my boards comes from other websites. In the same way that back in the day, you might have torn an article out of a magazine and literally tacked it to a cork-board, I electronically stick all of the stuff I read and find interesting into Pinterest.

I’m telling you this because It. Has. Changed. My. Life.

No more searching through my browser history trying to find the article I mention to a friend and they are really interested in (I’m sure it was the New York Times. Hmm, may be it was the New Yorker…).

No more unwieldly Internet browser bookmark folders with lists so long that I can’t find anything and filing systems that I forget I’ve introduced.

No more giving up and accepting that the amazing content I find online is then destined to disappear into the ether, never to be seen again.

No more random post-it notes in bags, on fridges and in diaries with scribbled names of books.

How Pinterest has changed my life (or at least been super useful for work)

Friends, now I can read things and know I have a safe place to store them – a safe place that looks pretty when I go back to it!

The boards may also be of interest to you as I most regularly add links related to my professional interests and the topics that I write about:

How Pinterest changed my life (or at least has been super useful for work)Ethical beautyEthical jewelleryLiving ethically

Maybe you’re also into ethical and sustainable fashion – or ethical beauty, ethical jewellery, ethical lifestyle

How Pinterest changed my life (or at least has been super useful for work)

Maybe you also want to know what’s happening in the fashion industry at large

 

How Pinterest changed my life (or at least has been super useful for work)

Maybe you’re also self-employed

Magazines

Maybe you’re also a magazine geek or want to learn about the latest news from the magazine publishing world

How Pinterest has changed my life (or at least been super useful for work)

Maybe you also don’t drink – or are thinking about not drinking

How Pinterest has changed my life (or at least been super useful for work)

Maybe you also take an interest in mental health advice and experiences

If your work in anyway involves online material, I honestly can’t recommend starting some dedicated Pinterest boards enough.

They’re also a great way to curate content linked to random interests, hobbies or fandom that you have.

How Pinterest has changed my life (or at least been super useful for work)

For example, I’ve long been obsessed with names and naming practices. As a tween and teen, I’d check baby name dictionaries out of the library and read them cover-to-cover. Now I have a special Pinterest board so rather than just being some random part of my brain, I have a little Names collection going on!

Jackie Kennedy

The same applies to all the other topics that I love knowing about for no reason other than curiosity (Jackie Kennedy) or may one day wish to write about (Jane Fonda, soap operas, the royal family and fashion).

What could you start a Pinterest board for?

How Pinterest has changed my life (or at least been super useful for work)Soap operasFashion and the royal fashion

 

 

Alexandra Shulman to leave British Vogue: The end of an era

Alexandra Shulman to step down as Vogue editor :: The end of an era :: raeritchie.com
Alexandra Shulman at the Paris couture shows

This morning the news broke that Alexandra Shulman is stepping down from her role as editor of British Vogue after twenty five years at its helm. She will leave her post in the summer.

I was initially shocked by the announcement, especially as she’d been much on my mind today while I read her diary of Vogue’s centenary year. Yet upon further reflection it isn’t so much of a surprise. A quarter of a century is a long time in any job, especially one that carries so much power and responsibility. Furthermore it is also clear from her diary that she was tiring of certain aspects of her role such as the regular travel (Shulman fears flying and loathes unpacking luggage, adding extra levels of stress to the hectic biannual fashion weeks).

The publishing world, and the fashion industry, has changed dramatically since Shulman joined Vogue back in 1992 (or, more accurately, rejoined; she was features editor for two years in the late eighties before moving to become the editor of GQ for two more years). Back then there was no internet, no Instagram, no hashtags, no influencers. In 2017 I am able to sit on my sofa with my phone watching the Paris haute couture shows live just as Shulman does on the front row, and yesterday I did just that. I saw Lily-Rose Depp escort Karl Kagerfeld out at the Chanel finale at the same time as she did.  Developments such as this pose new challenges for the publishing world. What added value can magazines offer to content that we can all view for free if we choose?

During the same period, and thanks in part to the same the same technologies, fashion’s constant demand for the new and the latest has accelerated beyond what was imaginable in the early 1990s. Consumers in both established markets and also the increasingly influential newer markets such as China and the Middle East want instant – or at least quicker – access to catwalk looks. The old two season cycle with its lag time of half a year is no longer tolerated by impatient customers. This is heralding further huge changes, such as a move away from the traditional fashion weeks to being able to order direct from the catwalk, as Christopher Bailey at Burberry pioneered.

Shulman was well aware of the need for print media such as Vogue to adapt and during her tenure she has guided the magazine in the direction of change. Vogue.com for instance is a lively and time sensitive source for fashion news (such as Shulman’s resignation, of course) and other trends (reporting on the Women’s Marches in recent days). She has bought on board modern fashionistas, such as Alexa Chung (who makes vlogs for the website) and Kate Moss (contributing editor), while also securing old school style and glamour, as in Kate Middleton’s first magazine cover shoot for Vogue’s centenary issue. On top of all this, Shulman has negotiated the delicate balance of producing a commercially viable – nay successful – publication, juggling technological and industry developments alongside keeping designers and their financiers happy all while sticking to budgets and sales figures. Not an easy task in a world where no-one turns up on time.

Some argue that magazines such as Vogue are no relevant to modern style nor represent the cutting edge of fashion. These claims are not without validity but for many (thousands, hundreds of thousands, millions?), Vogue remains synonymous with high fashion – and for the last twenty five years, Alexandra Shulman’s name has been part of that equation too.

For more from me straight to your inbox, sign up for my monthly mailing.  It includes exclusive offers and giveaways! Every single subscription makes a real difference to me and my work.

You can also follow me and my freelancing adventures on Instagram, Twitter, Pinterest and LinkedIn.